Not Feminist, Just Exciting: H&M Will Open In Austin Fall 2012

Some excellent news just came on this otherwise horrible-news morning: just got a press release from the H&M people, and they’re going to make an honest city out of Austin this fall.

I’m just gonna copy and paste the press release.

H&M, Hennes & Mauritz, the global retailer known for offering fashion-forward apparel and quality basics, is thrilled to announce its continued expansion in the great state of Texas by opening its first store in Austin. Set to open in fall 2012, H&M will debut in the state’s capital at The Domain, Austin’s premier upscale retail, business and residential center.

 “H&M is committed to opening new stores in the best locations throughout the entire country,” says Daniel Kulle, U.S. President for H&M. “We are excited to finally offer local Austin shoppers access to our high fashion, quality collections.”  H&M will occupy about 24,000 square feet of the approximately 1.3 million square foot upscale center. This fantastic new location will offer collections for ladies, men, young ladies and young men, with separate “store within store” sections for accessories, maternity and lingerie. H&M at The Domain will also carry the Swedish retailer’s fantastic children’s collection, which features quality clothing for newborn up to kids age eight.

Since H&M opened its first store on New York’s Fifth Avenue twelve years ago, the U.S. has been one of the retailer’s most important markets. With its emphasis on expansion, H&M continually seeks out the best properties and locations for its customers. Now offering U.S. consumers access to quality fashions at the best prices through 245 locations across the country (6 of which are located within the state of Texas), the retailer is excited to debut in yet another fantastic market. Internationally, H&M has more than 2,500 stores in 44 markets around the world.

 

About andrea grimes

Andrea is a journalist living in Austin, TX. She has a master's degree in anthropology and did her thesis work on gender and stand-up comedy. Seriously. Also, she has a bunch of cats. Three of them. Is three a bunch? Discuss.
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