Dallas Cowboys Cheerleader Founds “Breastaurant” Biz

A former Dallas Cowboys Cheerleader has founded a website called BreastaurantUniforms.com, where restaurateurs can get help turning “any restaurant into a breastaurant!”

There are a number of reasons I am not excited about making the world a more receptive place for breastaurants. Breastaurants are objectively gross in that they’re over-priced and serve terrible food. (If you actually like Hooters’ hot wings, you should really just scrape the taste buds off your tongue for all the good they’re doing you.) Then there’s the yawn factor–breastaurants are part of a larger model of normalized raunch-culture heterosexuality (see: clubs, strip or MILFest) wherein men buy/appraise sex/sexuality and women sell sex, and never shall the gender roles switch, because women only give sex in exchange for love/survival, never for pleasure, and men only give love in exchange for sex, which they would ideally get without love if they could help it. There’s one way to have sex, one way to be sexy, and deviance from the norm is frowned upon. Which leaves a whole lot of people out of the equation.

And then there’s the Dallas Cowboys Cheerleader connection, here. Cheer coaches, cheerleaders and team ownership alike have all gone to great lengths at various times to pretend like it isn’t REALLY sexual objectification, like, today to have beautiful women dancing around a football field for a pittance per game in the name of getting the attention of more viewers who presumably can’t be asked to watch football unless there’s a nearly naked lady involved. It’s not precisely the same idea as a strip club, but the ethos is similar: men take care of the real business, have the real talents and skills, and women exist to make the process more visually/sexually pleasurable for men. (Before the trolls get here: “pussy power” is a joke, and here’s why.)

One hopes that Terra Watson, the former Cheerleader who founded Breastaurant Uniforms, would not try to argue that breastaurants aren’t based in sexual objectification. It’s all of a piece. Women buy into the idea that their value is mostly tied into how physically attractive they are within a particularly constraining set of beauty ideals, because if you’re lucky enough to look like a Dallas Cowboys Cheerleader, you might–might–be able to skate by on that until you’re, I don’t know, 30.

After that, I guess you found a clothing company that perpetuates the same demeaning, objectifying system of which your mindset is a product, thereby helping to lock women (and men) into the same constraining sexual narrative that puts everyone who doesn’t live in a romantic comedy or Playboy spread at a disadvantage (read: that’d be everyone.)

I mean, there’s a point at which I don’t fault women for trying to play the game. I guess Terra Watson chooses her choice. But then there’s a point at which I am like fuck it, ladies, quit playing the game that you lose, even when you win.

About andrea grimes

Andrea is a journalist living in Austin, TX. She has a master's degree in anthropology and did her thesis work on gender and stand-up comedy. Seriously. Also, she has a bunch of cats. Three of them. Is three a bunch? Discuss.
This entry was posted in body image, Dallas, duders, entertainment, fashion, food, money, sex industry, socioeconomics, workplace. Bookmark the permalink.

One Response to Dallas Cowboys Cheerleader Founds “Breastaurant” Biz

  1. shesapoet says:

    I agree. We will only begin to gain respect by first respecting ourselves and our sexuality. I don’t believe, like some women and men like to argue, that this type of organization empowers women. It simply puts women back in the roll they “were meant to hold” by society’s standards. Now, if they want to make it both women and men who are equally walking around in close-to-nothing outfits to attract both genders to make money then, hey, whatever floats your boat. But its almost like a female owning a brothel….its not empoweringm just means a woman is doing the same job a man would in objectifying women.

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